If you want to test the water first, I’m happy to carry out a free website check. This is a quick, 10-minute overview covering immediate keyword gaps, core website health, and how you stack up against competitors.
​
If you decide to move forward, we start with a comprehensive technical audit. This dives deep into everything from content quality and keyword opportunities to site architecture and AI readiness (GEO).
​
From there, we move into monthly optimisation based on a tailored strategy. Whether you need high-level consultancy for an in-house team or a hands-on partner to take the heavy lifting off your plate, I'll be there to help.
​
Finally, at the end of each month, you’ll receive a clear report tracking your performance metrics and growth, alongside a focused action plan for the month ahead.
I like to look at SEO through a two-phase lens: short-term wins and long-term momentum.
​
-
Short-Term (0 to 6 months): To start, I target niche, long-tail keywords. These typically have lower search volumes, but they are hyper-targeted, meaning we can often get you ranking and capturing early traffic relatively quickly.
-
Long-Term (6+ months): Broader, high-volume keywords are more competitive and take time to build authority for. These form the foundation of our longer-term growth strategy.
The beauty of SEO is that it compounds. The more consistent work we put in, the more high-intent traffic your site attracts. This ultimately translates into real leads, enquiries, and sales.
-
Yes. Alongside traditional SEO to secure organic rankings, I build a dedicated strategy for AI search. This is known as GEO (Generative Engine Optimisation).
​
While traditional SEO foundations remain crucial, AI search requires a new set of best practices. From prioritising brand mentions across the web to structuring your content so LLMs like ChatGPT can easily interpret and cite it, there are many factors to consider.
​
Rather than treating them as separate tasks, I combine SEO and GEO into a single, cohesive strategy. This ensures your business has maximum visibility across the board, whether your customers are searching on Google, ChatGPT, or Gemini.
I specialise in helping B2B companies in the built environment. However, because the fundamentals of strong SEO and GEO apply across industries, I can easily adapt my strategies to match your specific market.
​
No matter your niche, let's discuss your goals. Reach out with your project details, and we can set up an initial consultation call.
As a freelancer, you will find me working in a coworking space most of the time. However, I am happy to pop into your office for important meetings or to assist your in-house team with challenging SEO tasks.
Yes. My SEO services are entirely safe and compliant because I strictly adhere to Google’s best practices. I use clean, legitimate strategies and avoid lazy shortcuts that search engines frown upon.
​
In our industry, safe tactics are known as ‘white hat’, while spammy or manipulative tactics are called ‘black hat’. While white hat SEO builds sustainable, long-term rankings, black hat techniques can result in algorithmic penalties or even a Google Business Profile suspension.
​
For example, cramming a page with hidden text or unnatural keyword stuffing is a classic black hat trap. Some marketers use these risky methods unknowingly, which is why working with someone who knows the rules is vital.
​
I pride myself on delivering strictly ethical white hat SEO, ensuring your site stays protected against penalties while building steady, stable growth.
No. You won't be locked into a rigid contract, as I operate on a flexible, month-to-month basis.
Many agencies force you into a minimum six-month commitment regardless of whether they deliver results.
With CJS Digital, you get expert SEO consultancy driven by performance, not a contract – giving you peace of mind and flexibility.
Using Google Analytics 4 (GA4), I provide clear reporting on how many conversions SEO is bringing in. This makes it straightforward to calculate your exact return on investment.
To do this, I trace a customer's path from their initial Google search all the way to your "thank you" page. For example, they may have arrived on a location-specific service page via Google before submitting an enquiry form.
Many businesses assume their marketing team can just squeeze SEO into a few hours a week alongside everything else. In reality, SEO requires deep focus and specialised strategies that general marketers don’t always have time to master.
​
As a former marketing manager, I know firsthand how stretched in-house teams can be. Working with a dedicated SEO consultant doesn't step on toes; it gives your team the specialised edge, technical backup, and strategic direction they need to drive results without burning out.
As you’ve discovered, SEO is tough! Unfortunately, it's very easy to waste time and budget on strategies that don't move the needle.
​
The good news is that you aren't starting from scratch. Whatever groundwork you laid previously gives me a baseline to work with.
​
To turn things around, I start with a comprehensive, professional site audit using industry-leading SEO software. This allows me to diagnose exactly why your past efforts stalled, whether it be technical errors, missed keyword targets or a lack of authority.
​
From there, I’ll map out a clear strategy so your business can finally unlock the true potential of SEO.
Contact
chris@cjsdigital.co.uk
07508944038
​
